Critical Marketing Elements

Critical marketing elements that apply regardless of where you are, who your customers are, and what you do:

• Price your products appropriately
• Get the word out there somehow (i.e. market your business)
• Look professional (nice website, cards, stationery, etc.)
• Treat your clients impeccably
• Thank people for referrals (if you do the above; they will be forthcoming)
• Give other people referrals