Minute Marketing

Everyone knows how important marketing is, but somehow it always falls to the bottom of our to-do lists. Here are some ideas for quickie marketing tactics that add up to just 30 minutes per day.

Make Some Calls: spend 10 minutes researching a potential new client and then take five minutes and give them a personalized call or e-mail to let them know about the services you provide. This is a modified cold call and is quite effective, especially if you are able to identify a way that you can immediately help the prospective client. TIME: 15 minutes/day

Pitch the Media: everyone knows that PR is a powerful tool, but we usually think of it in big, expensive terms. For a gradual approach, pick one publication and research it to get a feeling for the types of stories covered and who writes them. Then send a concise e-mail to the appropriate journalist, editor or assistant editor with your idea. Follow up with a phone call (you’ll usually have to leave a voice mail) and then move on to another publication. TIME: 4 hours/month

Attend Networking Events: research appropriate groups, and then during each meeting seek out just one or two potential customers or referral sources and focus on creating a relationship with them. This approach can have much higher results than spreading yourself thin and trying to connect with everyone in the room. TIME: 1 hour/month

3 Things to Do For Your Business Today

It's hard not to notice all of the negative information in the world right now about how businesses are faring in this economy, but despite it all, as small business owners, we have an amazing opportunity to flourish regardless of the external conditions. This is because most small businesses are held back not by the market, but by the owner. Shocking, I know!

The truth is, it's much easier to blame the economy, our customers, our employees, and almost anything else when we don't succeed in our businesses than it is to look in the mirror and realize that we are at the helm, and we have a great deal of control over our businesses' fate.

Here are three things that you can do today to begin steering your business in a powerful direction:

1. Get Uncomfortable: most of us have one thing that makes us more uncomfortable than anything else; for many of us it's "cold calls." Yet the single most valuable thing that most business owners can do when they need more business is to pick up the phone and start making phone calls. Get a list of prospects together, sit down, and commit to making 5, 10, 50, 100 calls - whatever you think you can do - each week. Just make them!

2. Ask For Input: when running a business, we wear multiple hats. These "hats" often have a constant internal dialogue that maintains our everyday business operations. The trouble is, our "hats" often forget to ask for outside opinions and insight. As a result, we can easily become disconnected from our customers, our employees, suppliers, and critical advisers who can provide valuable insight. Put on just one hat today: curiosity. Wear it to ask everyone you encounter three simple questions: 1) what do you think is going well with the business?; 2) what do you think needs improvement?; 3) do you have any ideas for what we should be doing?

3. Collect on Invoices: while the above two recommendations are about your personal behavior, this one is simply practical. It is a fact that businesses are shutting down, and you don't want to be left holding the check if your customers go out of business. Reduce your billing cycles, and require COD whenever possible. Collect on all outstanding invoices to limit your exposure and ensure steady cash flow.